Callaway Golf is set to release three new golf balls in early February 2019, the company replacing its popular Supersoft model and unveiling the all new ERC Soft and Supersoft Magna.
Named for company founder Ely Reeves Callaway, the ERC Soft is the company’s longest golf ball that also offers soft feel and greenside control through an all new cover formulation.
The new multi-material ‘Hybrid’ cover is extremely soft off the face, raising the all-round performance of the model Callaway classes as a distance ball, which also features its largest Graphene-infused ‘Dual SoftFast’ core for increased ball speeds, low driver spin and high launch.
Visually the standout technology of the ERC Soft is the new ‘Triple Track’ alignment lines borrowed from aircraft carriers’ guides used to land planes. The three lines designed to improve players’ alignment compared to regular side stamps.
Already extremely popular, the updated Supersoft incorporates Callaway’s lowest compression, a new softer cover and improved aerodynamics to fly longer, straighter and feel softer.
To produce distance improvements and a straight flight, the soft compression core and new ‘HEX’ aerodynamics pattern work together to lower spin and reduce drag, while the softer Trionomer cover increases spin around the green and helps maintain the soft feel previous models have been renowned for.
Designed with the same technologies as the Supersoft for distance, soft feel and greenside spin, the Supersoft Magna is engineered to be more forgiving and consistent for beginners and slow swing speed players through a larger size that still conforms with the rules of golf.
Beyond the confidence boost of looking down at a physically larger ball at address, the size of the new Supersoft Magna also raises the moment of inertia (MOI) and centre of gravity (CG) to promote a higher launch and increase forgiveness.
RRP per dozen: $59.99 (ERC Soft); $37.99 (Supersoft and Supersoft Magna),
To view the new range, visit www.callawaygolf.com.au