A company doesn’t hold the No.1 spot as the most worn shoes on the PGA Tour for 75 consecutive years by turning out the same model time and again.
FootJoy’s commitment to innovation and maintaining its place as the leading shoe company on the PGA Tour is evident once again in the new Premiere series.
Blending classic style with modern technology, and designed with feedback from some of the best players in the world, the new shoe range is available in three upper designs all paying homage to the company’s long and stories history.
“We saw a terrific opportunity to completely reinvent the classically inspired golf shoe from the ground up,” Vice President, FJ Footwear Chris Tobias said. “And to accomplish that, we leveraged every ounce of innovation, as well as direct input from the world’s best players, to deliver next-level performance with a distinctly modern take on classic design.”
The model includes FootJoy’s new ‘VersaTrax+’ outsole that incorporates an anti-channeling tread pattern and uses multiple TPU compounds to offer total traction regardless of the surface under foot.
Comfort is achieved through an ‘Ortholite EcoPlush FitBed’ that creates heel stability and underfoot cushioning, while the striking uppers are made from soft, supple and waterproof Pittard’s leather.
FootJoy describes the three options and each models’ inspiration as follows.
“The Packard collection is inspired by Frederick Packard, FootJoy’s founder and a shoe pioneer who drove the adoption of many modern manufacturing and design innovations still employed today. The Packard collection features exquisite detailing and a pebble grain leather in both the vamp and the quarter. The collection uses a calfskin croc print accent in the saddle area, complimented by a natural leather welt and contrast stitching.
“The Tarlow collection is inspired by Bill and Dick Tarlow, who bought the FootJoy business in 1957 and focused the brand primarily on golf. The Tarlow collection, a modern interpretation of the timeless cap toe design, uses a natural grain leather in the vamp and the quarter, complimented by a coordinated croc print in the heel, cap toe and eyestay. The midsole is complimented by a natural leather welt and contrast stitch.
“Inspired by Perley Flint, a young Harvard graduate and avid golfer who designed FootJoy’s first golf shoe in the 1920s, this collection is clean and refined. A smooth ‘ChromoSkin’ leather is used in the upper, highlighted by a nice embossed detailing on the saddle area, a refined FJ ornament as well as a nice piping on the side. Inside the shoe, you will find premium lambskin linings and a new fitbed for exceptional comfort.”
Set to be the most worn shoe on the PGA Tour in 2021, the Premiere series will be available around Australia from March 15, and are able to be customised through the ‘MyJoys’ program.
“I was lucky enough to work with the team over the last several years to talk about what’s needed for the best golf shoe out there,” said Adam Scott. “My big belief is that FootJoy should have the best golf shoe out there and I believe they’ve achieved that with The Premiere Series.”
For more information, visit www.footjoy.com.au