After introducing the world’s best players to the latest range of Titleist irons two weeks ago, Titleist will unveil 818 hybrids at this week’s John Deere Classic on the PGA Tour and Scottish Open in Europe.
Similar to the introduction of the 718 irons, Titleist’s Tour staff will begin what the company calls its “performance validation process” and “Tour seeding” by introducing prototype versions of the 818 hybrids to collect data and feedback from players in the lead up to a scheduled October market launch for both the 718 irons and 818 hybrids.
From the limited images available of the 818 hybrids, Titleist appear to have incorporated the Active Recoil Channel found on the 917 range of drivers and fairways woods and similarly to the 816 hybrids the 818 hybrids include an H1 and H2 model. The new 818 look to have a weight port in the toe of the club that is reminiscent of the SureFit CG weight port also found in the 917 woods.
Titleist consider the prototype introduction process as an important stage of product development that guarantees new models live up to the company’s high standards and well-established reputation for quality.
“As one of the most crucial checkpoints on the path to launch, the tour validation process is where we ensure every Titleist club is delivering on our brand promise of innovation, performance, and quality excellence,” the company said in a statement on their website.
To stay up to date on all developments relating to the 718 irons and 818 hybrids follow Titleist’s social media channels and visit, www.titleist.com.au