Building upon the overwhelming momentum and immediate success of the popular TSi2 and TSi3 metals, Titleist introduces the new, comprehensive TSi1 family, engineered for the moderate (less than 90 mph) swing speed player seeking increased club and ball speed with control off the tee and from the fairway.
The moderate swing speed player represents approximately 30 percent of all golfers making the TSi1 metals an important offering to maximize their performance potential.
The new TSi1 drivers, fairway metals and hybrids will be available in Australian golf shops from March 26.
“With the new TSi1 driver, we focused on how to deliver even more speed than we did with the original TS1 for that player,” said Stephanie Luttrell, Titleist Director of Metalwood Development. “We maintained the launch, spin and draw bias, while successfully accomplishing our goal of increased club and ball speed with the combination of new aerodynamic head shaping, higher inertia and moving the centre of gravity (CG) closer to face centre.”
An Ultra-Lightweight 460cc driver, the TSi1 is almost 40g lighter than standard drivers. It is high launching with mid spin and is the most draw biased Titleist driver through CG positioning. By reshaping the head, engineers were able to move the CG closer to face centre, which results in more ball speed versus the original TS1.
“It's important that we look at the overall weight of the driver,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “For this audience, the moderate speed player, they are going to perform better with a lower overall club weight. Secondly, it has all of the attributes of the TSi2 and TSi3 in terms of material, aerodynamics, and all of the CG locations, but we're doing it with a lighter weight head. The combination really gives that total performance to the player for whom it was developed.”
Like the TSi2, TSi3 and TSi4 drivers, the TSi1 also features the ‘ATI 425 Aerospace Titanium Face’.
Faster in the air and faster at impact, all Titleist TSi drivers push the boundaries of speed through advanced engineering and material breakthroughs. This new face construction has previously never been used in golf and helps produce the longest, straightest, best-looking, and best-sounding Titleist drivers ever.
Made by a single foundry in Pittsburgh, ATI 425 was initially developed for ballistic armour applications and has since been used in many aerospace and commercial aircraft solutions, including jet engines and NASA’s Phoenix Mars Lander. Titleist is the only company in golf that uses this material.
“What I am most excited about, is the fact that this product absolutely takes Titleist speed to another level for the moderate speed player,” said Luttrell. “Not only does it deliver incredible trajectory, but it also maximises the ball speed. And with its lightweight configuration, all those golfers are going to experience greater consistency, as well as maximising their club speed.”
“One of the things that we heard pretty regularly when we launched TS1, was golfers really liked it and they wanted a fairway to go with it,” said Talge. “We know this moderate swing speed player is a sweeper and needs help with launch, so we developed a low profile set of TSi1 fairway metals. Some of the moderate swing golfers we tested said they could never even play a fairway before they hit the new TSi1. They picked up speed, they picked up launch angle, and the mid-spin design kept the ball in the air longer.”
The TSi1 fairway metals are a true lightweight setup – almost 50 grams lighter than standard fairway metals. This was accomplished by taking 10 grams of weight out of the head while maintaining the moment of inertia (MOI) at the same level as the TSi2 fairways.
To accomplish that, the CG depth is positioned further back which contributes to higher launch. Like the driver, lightening up the overall weight for fairway metals delivers the club speed, brings more ball speed, and gives that player a lot more playability and consistency.
“We have seen many Tour players put higher lofted fairway metals, especially 7-woods, in the bag since the introduction of the TSi line,” said Talge. “While the TSi1 is not a Tour product, the interest in them by players at the highest level has exposed an opportunity to expand to the moderate speed player and offer higher lofted fairways (15º, 18º, 21º, 23º), which we have never done before.”
The TSi1 features an Aldila Ascent 40g lightweight shaft offering, a lightweight Golf Pride grip, and the head is 10g lighter. By taking 40 to 50 grams out of the overall club weight, the TSi1 is a perfect fairway metal option for slow to moderate swing speed golfers.
“The TSi hybrid is a totally new shape for Titleist,” said Talge. “This is the perfect complement to the lightweight TSi drivers and fairways. It has a bigger sole, the highest MOI, and is the most forgiving of any hybrid we’ve ever made. It has an extremely low CG and is 20 grams lighter than a standard hybrid.”
The larger profile, ‘wood-type’ TSi1 hybrids are engineered to deliver high launch and mid-spin, and feature a ‘455 Carpenter Steel Forged Face’. It also has a deeper CG for high MOI and exceptional stability and speed across the face.
The Titleist TSi1 hybrids range in lofts from 20º to 29º. In testing, moderate swing speed players preferred it, especially when they were able to generate more club speed and more distance.
From clubhead to grip, TSi1 metals have been strategically engineered and weighted to deliver maximum launch and distance at moderate swing speeds. By bringing TSi technology into this extremely lightweight configuration and adding a slight draw bias, Titleist been able to produce dramatic benefits for this group of players.
“Anytime you can give someone more clubhead speed, the ability for them to generate ball speed is there,” concluded Luttrell. “What separates TSi1 from other competitive lightweight metals is that we haven’t had to make sacrifices, particularly with MOI and adjustability. Everything about TSi1 – from the technology package, to the Tour-inspired looks, to sound and feel – delivers on the promise of Titleist Speed for this family of metals.”
For more information, visit www.titleist.com.au