Simultaneously, Rolex has further cemented its involvement in professional golf through an expanded Premier Partnership with the PGA of Australia – now incorporating the Australian WPGA Championship.

Rolex continues as the Official Timekeeper for the BMW Australian PGA Championship, and as a Major Partner of the Challenger PGA Tour of Australasia and the WPGA Tour of Australasia.

As the season draws near, the iconic Rolex clock will be featured beside the first tee at the BMW Australian PGA Championship (Nov 27-30) and men’s Australian Open (December 4-7).

Commenting on the new five-year partnership, Rolex Australia General Manager Benoit Falletti said: “Golf embodies values Rolex holds dear – respect for tradition, precision, perseverance, and sporting excellence. We are honoured to continue this journey with Golf Australia, the PGA of Australia, and the WPGA.”

Golf Australia CEO James Sutherland echoed these sentiments, stating: “Rolex has been synonymous with excellence, tradition, and innovation in golf for decades. We are proud to welcome Rolex as a partner of Golf Australia, and know that their generous commitment will further elevate Australia’s major men's and women's tournaments and aid us in our endeavours to inspire more Australians to play more golf.”

PGA of Australia CEO Gavin Kirkman said: “We’re delighted that Rolex’s partnership with Australian golf now encompasses all four of our major events, as well as the ongoing partnership with the Challenger PGA Tour of Australasia and WPGA Tour of Australasia.  Rolex is a tremendous supporter of our game worldwide and it’s exciting for all of us that their commitment to golf in our region continues to grow.”

Rolex’s rich heritage in the field of golf includes partnerships with esteemed tournaments, tours, and governing bodies worldwide – including The Open, the Masters Tournament, the PGA TOUR, the Professional Golfers Association of America, The Ryder Cup, the United States Golf Association, the DP World Tour and the Ladies Professional Golf Association Tour – and support for legendary players including Australian greats Adam Scott and Jason Day, and former Australian Open champions Joaquin Niemann and Jordan Spieth.

This extended partnership will enhance tournament delivery, improve experiences for players and fans, and continue to elevate Australia’s standing in the global golfing community.

- Paul Munnings.