As a result, Play Today is now launching a world-first golf metaverse HERE that will be used to livestream the NSW Open Championship this week, making it the first time globally that a major sporting event will be streamed inside a metaverse.

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Play Today has also signed a commercial partnership with Drummond Golf to launch an innovation centre inside the metaverse, so customers can virtually view physical products inside their own homes before buying them.

This is all on top of the golf NFT marketplace and consumer digital wallet integrated into a golf scoring app that Play Today had already developed. So this golf metaverse is also a world-first use of web3 technology to connect the physical game of golf with digital wallets and an immersive online community experience.