Titleist have added two new golf ball offerings, one delivering increased ball speed for greater distance, the other enhancing the distance of the softest golf ball in the brand’s line-up.
Power breeds confidence and the new Titleist Velocity golf ball is engineered to provide increased speed with high flight for golfers with one main objective – long distance. This is accomplished through a new higher compression core and reformulated cover combination that delivers the longest, best performing Velocity yet.
“This golf ball is fun for our team,” said Frederick Waddell, Director of Golf Ball Product Management, Titleist. "We‘re designing for a golfer looking for distance, and that allows us to be singularly focused on speed and overall distance through the bag.
“We were able to achieve the performance goals of longer driver and iron distance while maintaining its high flight and greenside playability through new and reformulated core and cover technology.”
In golf shops worldwide now, the 2022 Velocity will be available in White only until October when golfers can experience the speed of Velocity in style with three distinct matte colour options – Matte Orange, Matte Green, and new Matte Blue – which was the direct result of golfer feedback.
The New Velocity is manufactured by Titleist associates at Titleist’s owned-and-operated Ball Plant 2 in Massachusetts, ensuring the most consistent performance and quality in every dozen and every ball.
“We take the same principles and fundamentals that we utilise in the Pro V1 and AVX and apply them to Velocity,” said Mike Madson, Director of Aerodynamics and Research Engineering, Titleist. “It is a matter of balancing the components to achieve the goals for Velocity of increased overall distance and improved greenside spin. In this case we developed a higher compression core and complemented that with a new cover formulation. The combination of those two factors helped us meet and exceed the expectations we had for this product.”
The result of the new technology engineered into the 2022 Velocity includes longer driver and long iron distance, extremely low long game spin, high flight on all shots and playable greenside feel. The new Velocity features:
- A new higher compression 1.550” LSX CORE generates faster speed on full swing shots to deliver maximum distance.
- The reformulated ‘NaZ+’ cover was designed for increased speed and playable greenside feel.
- A spherically tiled 350 Octahedral dimple design promotes a consistent and high flight trajectory.
Already the softest golf ball in the Titleist golf ball family, the TruFeel has been re-designed for more distance than ever before in combination with even softer greenside feel.
Already in golf shops around Australia, Titleist Golf Ball R&D was able to deliver the enhancements by engineering a larger and faster core along with high-performance aerodynamics to deliver longer distance. A thinner, reformulated ‘TruFlex’ cover provides the improved feel and control for shots around the green.
“The TruFeel golfer is primarily focused on long and soft, but also seeks overall performance,” said Waddell. “That is where TruFeel stands out in its category, where the golfer doesn’t have to sacrifice performance and can trust the quality and consistency of Titleist.”
Like the Velocity every TruFeel golf ball is made at Titleist Ball Plant 2 to ensure the most consistent performance, quality and feel – from ball to ball and dozen to dozen.
“The new 1.600” core is very large for such a soft golf ball,” said Madson. “By adding more fast rubber to the golf ball, we add more speed for distance, but we also needed to balance the increased core size by reformulating a slightly thinner cover. The result is softer feel, and similar spin with more speed for longer distance.”
Titleist TruFeel delivers best-in-class performance through the most advanced low compression design and manufacturing technologies:
- New Larger (1.600”), faster and low compression ‘TruTouch’ core generates low spin for long distance.
- New, thinner reformulated TruFlex Cover is a proprietary Titleist formulation designed for very soft feel and excellent greenside control.
- Spherically Tiled 376 Tetrahedral Dimple Design features a symmetrically optimised pattern to enhance long game distance.
The TruFeel continues to utilise an alignment aid-type side stamp, providing golfers the option for easy alignment without having to mark a line on the ball. The design was inspired by the most popular alignment aid available through the My Titleist customizer on Titleist.com since alignment options debuted in February 2018.
SRP: $43.95 per dozen (Velocity); $36.95 per dozen (TruFeel).