Brooks Koepka admits his much-scrutinised outcast persona has spiralled out of control but is not a distraction from his title defence at the US PGA Championship in New York.
In fact, Koepka has set a goal of winning 10 major championships having claimed three already in his stellar career.
Koepka is among the betting favourites to win the PGA at the 7,400-yard Bethpage Black course in New York, the second major of the year.
But Koepka was dismissed last week by Golf Channel pundit Brandel Chamblee.
Chamblee, a former PGA Tour player, declared World No.3 Koepka was "just not in the class" of Tiger Woods, Dustin Johnson and Rory McIlroy when asked who Masters champion Woods' greatest challengers were.
He omitted Koepka and the 29-year-old responded by posting a photo to social media of Chamblee with a clown nose photoshopped on his face.
Their feud peaked at The Masters when Chamblee claimed Koepka, who intentionally lost 12 kilograms of bodyweight, was "the greatest self-sabotage of an athlete in his prime" he had seen.
RIGHT: Koepka’s ongoing feud with Golf Channel Analyst and former PGA Tour player Brandel Chamblee has once again reignited leading into the American’s PGA Championship defence. PHOTO: Marcus Ingram/Getty Images for SiriusXM.
There was intense speculation the muscular Koepka had lost the weight to pose for ESPN's Body Issue magazine.
But Koepka conceded he intentionally fuelled his lone wolf persona.
The Florida native has repeatedly told golf media that he is "underrated" and "overlooked" at tournaments where bigger names such as Woods, McIlroy and Johnson are competing.
"Some of it was a little bit manufactured," Koepka said on Tuesday at Bethpage.
"(But) some of it was quite real. It just kind of took on a mind of its own.
"I think you've got to find a chip or something to motivate yourself and give you that extra little going into a tournament."
Koepka's rise has been meteoric in the past two years, winning three of the past seven majors.
He became the first to defend a US Open title (2017 and 2018) in almost 30 years, while he held off Queenslander Adam Scott and Woods at last year's PGA Championship.
But he believes he never received the plaudits he deserved.
"I was just at a point where I'd felt if other players had done that, it would have been a way bigger deal," Koepka said.
With his three majors among five PGA Tour titles and several stints as World No.1, Koepka is all but assured of a Hall of Fame career.
But he has not intentions of resting on his laurels.
"I don't see any reason it can't get to double digits (in major victories)," Koepka said.
"I think sometimes the majors are the easiest ones to win. Half the people shoot themselves out of it, and mentally I know I can beat most of them."
Koepka is certainly not afraid of Woods, who beat him by a shot to win the Masters in April.
"I mean, what's the point in fearing anybody? We're not fighting," Koepka said.
"(Woods) not going to knock my teeth in, so what's there to be afraid of?"
- Evin Priest, Australian Associated Press