The company’s latest innovation is Ai Smart Face technology that delivers sweet spots across the entire clubface and is the foundation of its new release Paradym Ai Smoke family of woods and irons.

The all-new Ai Smart Face optimises performance using swing dynamics from thousands of real golfers. These swing dynamics, or Swing Code, consist of swing speed, club delivery, and face orientation just prior to impact. This promotes optimal launch conditions and tight downrange dispersion, creating multiple sweet spots across the face.

Paradym Ai Smoke drivers

With Ai Smart Face technology, micro deflections are activated upon impact helping to optimise launch and spin on off-centre shots. The result is sweet spots not just in the centre, but all over the face.

The 360° Carbon Chassis has been refined to promote increased weight distribution. By adding an internal titanium support structure, the Carbon Chassis is now 15 percent lighter. This mass has been redistributed into the head to improve launch conditions and add forgiveness.

Four models are available: Ai Smoke MAX, MAX D, Triple Diamond, and MAX Fast.

The Ai Smoke MAX driver features a forgiving shape and adjustable perimeter weighting to deliver up to 19 yards of shot shape correction.

The MAX D driver is built with a high moment of inertia MOI, and a generously stretched profile at address, suited best for players looking to hit a draw. The Ai Smoke MAX Fast driver is designed for players looking for lightweight easy-to-swing performance.

Shaped with a neutral-to-fade biased face progression and a compact overall head size, the Triple Diamond model will suit better players looking for workability off the tee.

Paradym Ai Smoke fairway woods

Every Ai Smart Face is designed to optimise launch and spin, creating sweet spots across the face. Their Carbon Chassis has been refined to promote enhanced weight redistribution. 24 grams of total weight has been repositioned throughout the head, while 12 grams is placed low-forward to enhance launch and spin, and 12g rearward for increased forgiveness.

And by incorporating a tungsten speed cartridge, Callaway has pushed the centre of gravity (CG) low and forward resulting in optimal launch and spin to promote maximum distance.

Four models are available: Ai Smoke MAX, MAX D, Triple Diamond, and MAX Fast.

With progressive shaping, Ai Smoke Max Fairway Woods will be the best choice for players who want consistent launch and a neutral ball flight, while the MAX D delivers a forgiving shape and the hjghest launch with a draw bias.

The MAX Fast will benefit golfers seeking lightweight and easy to launch performance with a draw bias. The Triple Diamond fairway wood will benefit golfers who want to work the ball, and typically have faster swing speeds for a penetrating ball flight with lower spin.

Paradym Ai Smoke hybrids

The Ai Smart Face promotes maximum distance with tight dispersion into the green. These hybrids feature a shallower profile to promote a high, easy launch while the Tungsten Speed Cartridge provides exceptional distance.

Additionally, a more pronounced sole camber offers enhanced turf interaction, ensuring precise, clean contact.

Three models are available: Ai Smoke MAX, MAX HL, and MAX Fast.

The Paradym Ai Smoke hybrid is designed for players with average to high swing speeds looking to maximise distance and improve dispersion. For golfers with moderate swing speeds, the Paradym Ai Smoke HL (High Launch) hybrid is designed for golfers looking to maximise distance, increase launch, and tighten dispersion.

The Paradym Ai Smoke MAX fast hybrid is designed for players looking to increase swing speed, launch, and spin to achieve maximum distance and proper gapping.

Paradym Ai Smoke woods and hybrids are available in store from January 26.

Paradym Ai Smoke irons

Paradym Ai Smoke irons represent a total revolution in iron performance from the industry-first Ai Smart Face.

Traditionally, longer club lengths promote increased swing speed and more distance, but at the cost of control. Through the innovative Ai process, golfers can experience the distance benefits of ¼” longer clubs in the mid and long irons while maintaining tight dispersion into the green.

Modern shaping and hollow-body construction combines form and function, delivering a seamless blend of modern sophistication and innovation. The new, modern shape consists of longer blade lengths, thinner toplines, and optimized sole widths to create a forgiving, yet streamlined look at address.

An all-new Dynamic Sole Design features a pre-worn leading edge with variable bounce that cuts through the turf with extreme efficiency.

Three models are available: Ai Smoke, HL, and MAX Fast.

Paradym Ai Smoke model is best suited for golfers with average to high swing speeds looking to maximise distance and improve dispersion. The HL (High Launch) model is made for golfers who need higher launch to maximise distance and hit more greens with average to high swing speeds looking to maximise distance and improve dispersion.

The MAX Fast model is made for golfers who need to optimise swing speed and increase launch to maximise distance and hit more greens.

Paradym Ai Smoke irons are available in store from February 9.

RRP: $1,069.99 each (Paradym Ai Smoke driver); $629.99 each (Paradym Ai Smoke fairway wood); $499.99 each (Paradym Ai Smoke hybrid); $259.99 each (Paradym Ai Smoke irons, steel shaft), $289.99 each (graphite shaft).

For more information visit www.au.callawaygolf.com