AI

Sir Nick Faldo to lend his voice to world first ‘AI Tee Times’

Sir Nick Faldo to lend his voice to world first ‘AI Tee Times’

AI powered golf tech company GOLF.AI has appointed former world number one and CBS Sports golf lead golf analyst and commentator Sir Nick Faldo as the official voice of a new world first golf booking platform. 17 Sep 2025
First look: Callaway launches Paradym Ai Smoke woods & irons

First look: Callaway launches Paradym Ai Smoke woods & irons

Callaway has been one of the game’s leading exponents of artificial intelligence in golf equipment design for the past few years. 4 Jan 2024
Callaway expands appeal of Apex irons and hybrids

Callaway expands appeal of Apex irons and hybrids

Callaway’s Apex line has long held a reputation for performance, looks and feel. Announced today, the three new irons and hybrids bearing the name are set to continue the tradition of the previous models, while expanding the range’s appeal. 12 Jan 2021

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