Callaway’s Apex line has long held a reputation for performance, looks and feel. Announced today, the three new irons and hybrids bearing the name are set to continue the tradition of the previous models, while expanding the range’s appeal.
Built on the same forged performance as Apex predecessors, a line Callaway says “created the forged distance category”, the Apex, Apex Pro and Apex DCB are designed with specific golfers in mind.
The hollow body Pro is aimed at Tour players and low handicappers, the standard model similarly appeals to these players and mid-handicap golfers, while the all-new DCB and its deep cavity back design allows higher handicap golfers to enjoy the Apex combination of forged feel and distance.
All three models feature a ‘Flash Face Cup’ designed with artificial intelligence, marking the first time the technology has been included in a forged iron by Callaway. The face architecture raises ball speeds across the face for greater distance and increases spin robustness to give Apex players greater ball flight control and consistency.
Forged from 1025 carbon steel, the hollow body construction of the Apex Pro contains Callaway’s urethane microspheres to further improve upon the feel of the soft metal, as well as up to 90 grams of tungsten per iron as part of a ‘Tungsten Energy Core’ that creates more consistent launch and forgiveness.
Utilsing the same technologies and with a body forged from the same metal, the Apex 21 contains five times more tungsten per iron than its predecessor for a more precise centre of gravity (CG) placement, with refined shaping for improved turf interaction.
The most forgiving Apex iron created and a model unlike anything previously produced by Callaway, the all-new DCB’s cavity back design allows more players to experience the combination of forged feel and distance with off-centre strike forgiveness.
Announced alongside the irons, the new Apex Hybrids – a standard and Pro model – offer forgiveness, playability and adjustability in a player's shape.
Like the irons, the ‘Flash Face SS21’ is designed with artificial intelligence for increased ball speeds that are also improved through the use of ‘Jailbreak A.I. Velocity Blades’. Increasing stiffness near the sole of the club, where most hybrids are mis-hit, the technology allows for greater face flexing and distance across the entire face.
Tungsten is also used to precisely place the CG and deliver a high launching flight, while an adjustable hosel and the range of loft offerings mean the Apex hybrid will suit a wide variety of players.
“Apex is synonymous with legendary performance and we’ve created a truly special offering with our new 2021 lineup,” Callaway Senior VP of R&D Dr. Alan Hocknell said. “Now we’ve implemented A.I.-designed ball speeds, enhanced launch characteristics, and reliable forgiveness to advance this iconic name. There’s nothing like our best and that’s Apex.”
The entire Apex range will be available at retail beginning February 11.
RRP: $299.99 per iron (steel); $319.99 per iron (graphite); $439.99 (hybrids).
For more information, visit www.callawaygolf.com.au