It is head and shoulders in front of any other event on the Saudi-backed circuit's calendar; the atmosphere supersedes anything golf has seen before. It is just different, and Adelaide and travelling fans are lapping it up.

The event has improved each year and will continue on that trajectory in 2025. Along with the fans, the city of Adelaide is the big winner.  

Having the calibre of international players, including the likes of Jon Rahm, Phil Mickelson, Bryson DeChambeau, Brooks Koepka and Dustin Johnson, all playing in the same golf tournament on Australian shores has been a rarity since the glory days of the Australian Open, when Jack Nicklaus, Gary Player and Arnold Palmer would venture down to contest the event unoficially coined at the time as the "fifth major".

The aforementioned are just some of the generational superstars in the City of Churches this week. Not to mention the all-Australian Ripper GC – who took the team spoils in 2024 – led by Cam Smith. Smith and teammates Marc Leishman, Lucas Herbert and Matt Jones are obvious targets for the local punters. Australians love getting behind their own.

South Australia's Premier, Peter Malinauskas, believes the success of the event so far stems from the fact Australia wasn't seeing the best players come down here, starved of that world-class quality and depth. He is obviously embracing the growth, with South Australia reaping the rewards.

"There are two reasons. One, because Australian golf wasn't getting the recognition it deserves from investors from the rest of the world. This is a sporting nation, and golf is part of our sporting identity," Malinauskas told media pre-tournament.

"It was sort of looked over and ignored. Australian golf fans could only dream of having a Brooks Koepka playing here amongst all of the others. It was seen as a fantasy.

"LIV Golf gave the opportunity to achieve that. Naturally, fans responded.

"That's the first reason.

"The second reason is the LIV product itself. Beyond the superstars, the feel walking around a LIV event is unique. It's a bit different, and it accords with the egalitarian nature of Australia; that idea that things should be accessible, slightly more relaxed, taking the golf seriously but not taking each other too seriously, not taking ourselves too seriously. That is part of who we are.

PHOTO: Getty Images.

"When you can get in the proximity of a superstar like Brooks, but do it while you're wearing shorts and with a beer in your hand and just a bit of music in the background and then when the party starts, later on, really throw yourself at it, that's Australia."

Last year's event contributed $71m to the South Australian economy and will likely build on that in 2025; you just have to duck into the bars and restaurants in Adelaide's CBD to see how beneficial this has been; the city has an unbelievable buzz about it.

You can't manufacture atmosphere, and the hoards of fans embracing LIV Adelaide hasn't been a stroke of luck; it is a credit to the tournament's organisers for the access, entertainment, hospitality and fan villages.

Superstar DJs Dom Dollar and Fisher will get behind the decks throughout the weekend, and you are simply spoiled for choice with extracurricular activities across the board.

It isn't a coincidence that LIV Adelaide keeps going from strength to strength; you only have to walk through the gates to appreciate its magnitude, and this is before you've even seen a golf shot, which is the main course.