Available in Australian and New Zealand golf shops from 7 February 2026, the new AVX advances tee-to-green performance through improvements to every layer of the golf ball. A softer urethane cover provides increased short-game spin and control, while a faster core formulation delivers long distance from tee to green with a very soft feel. A reengineered high flex casing layer helps dial in low spin in the long game, and optimised aerodynamics promote a low, piercing ball flight off the tee with higher peak flight on mid-iron shots.

Golfer feedback once again played a central role in the development of the new AVX. When Titleist asked AVX players what they wanted from the next generation model, the message was clear: more greenside spin.

“AVX golfers are very clear about why they play AVX. They like the long distance, the low long-game spin and especially the soft feel. These players are looking for specific performance attributes,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “They were also telling us that if they could get more of anything with AVX, it was short-game spin and control, as long as it didn't compromise the other aspects of AVX that they love.”

To achieve this, Titleist engineers focused on steepening AVX’s “spin slope” — the differential between long-game spin and short-game spin. Adjusting spin at one end of the bag without impacting the other is a significant design challenge, but AVX’s three-piece construction provided multiple pathways for refinement.

“The advantage of AVX is that it’s a three-piece golf ball,” said Mike Madson, Senior Vice President of Titleist Golf Ball R&D. “Having the core, the casing layer and the cover gives you more options to influence performance. Whenever we're targeting spin, we can look at each piece and consider its dimensions, formulations, hardness, materials... But to really hone in on greenside spin, the cover becomes the focus.”

Increased short-game spin was ultimately achieved through a newly reformulated urethane cover, which is thicker than the previous generation. This thicker cover delivers improved spin and control around the greens with an even softer feel. It is paired with a thinner high flex casing layer, helping fine-tune spin rates on longer shots.

The core was also reformulated to generate more speed, balancing the cover changes while preserving the long distance and low long-game spin AVX players expect.

“These soft-over-hard, hard-over-soft relationships really drive spin performance for all golf ball models,” Madson said. “A soft cover over a firm casing layer adds spin on shorter shots where the cover plays the biggest role. Then you have a firm casing layer over a softer core, which lowers spin when you get to those higher speed impacts like a driver or hybrid. With AVX, it's really every piece of its construction that we’re using to fine-tune spin and give AVX players exactly what they’re looking for with this ball.”

AVX is recommended for players seeking long distance, low spin and a penetrating flight in the long game, combined with impressive stopping power into the green and a very soft feel. Compared to Pro V1, AVX flies in a lower window in the long game with lower spin and an even softer feel.

The construction and performance benefits of the new AVX include a new faster core for long distance tee to green, a new softer urethane cover for improved short-game spin, a reengineered high flex casing layer for low long-game spin, and optimised aerodynamics featuring a 346 quadrilateral dipyramid catenary dimple design. This aerodynamic package produces a low, penetrating flight off the tee and higher peak height on mid-iron shots.

New AVX golf balls will be offered in white and high-optic yellow and will be available in Australian and New Zealand golf shops from Saturday, 7 February 2026.