TaylorMade Golf announced today that its current financial sponsor, KPS Capital Partners has signed a definitive agreement, through an affiliate, to sell TaylorMade Golf Company, Inc., to Centroid Investment Partners, a Seoul, Korea based private equity firm.
Financial terms of the transaction were not disclosed.
Established in 1979, TaylorMade is a leading global manufacturer of golf equipment, balls, bags and accessories with a No.1 or No.2 market position in most of its key categories and markets.
For over 40 years, TaylorMade has brought innovative, high performance product technologies to golfers worldwide and has an unrivalled portfolio of athletes across the global Tours including World No.1 Dustin Johnson, Tiger Woods, Rory McIlroy, Tommy Fleetwood, Collin Morikawa, Rickie Fowler, Matthew Wolff, SH Park, Charley Hull, Maria Fassi and Sierra Brooks.
After KPS acquired TaylorMade in 2017 from adidas, the company has transformed into a fully independent, golf equipment and golf ball company and has experienced the highest key product and market growth rates in the industry.
TaylorMade invested heavily in industry leading technologies, introduced revolutionary performance advances in equipment, achieved significant market share growth in golf balls, built new manufacturing and distribution facilities, and successfully refocused its marketing strategy, including the expansive build-out of one of the most advanced digital platforms in the business.
Since 2017, TaylorMade has experienced substantial growth in revenue and profitability worldwide and is positioned in 2021 to have the strongest year in its history under the leadership of David Abeles, CEO of TaylorMade Golf, and its wider management team.
“This transaction is a very important milestone as we continue to build upon our brand’s momentum around the world,” TaylorMade chief executive officer David Abeles said. “Not surprisingly, the sale process for TaylorMade generated tremendous interest from a wide range of prospective buyers and resulted in an agreement that reflects the outstanding performance of our business today, as well as the outlook for the future.
“Our partnership with KPS has been extraordinary. It has been inspiring and incredibly productive to work with the team across the firm. From the beginning, KPS had the vision to recognise the strength and potential of the TaylorMade brand and business.
“Under KPS’s ownership, TaylorMade has become a far better company by investing in our operations, product technology pathways, product development processes and, importantly, in our people. TaylorMade Golf has never been better positioned for future growth than we are today.
“At the same time, we are equally excited about our new partnership with Centroid and believe that it will enable our outstanding team to continue to build on the strategies that have driven TaylorMade’s success.
“Our focus will be to keep on doing what’s made us the leader in our industry – the creation of best-in-class products, invest in our brand, and deliver incredible service to our customers and golfers of all skill levels.”
Added founder and CEO of Centroid Investment Partners Jinhyeok Jeong.
“TaylorMade Golf is a transformational investment for Centroid. We are very excited to have the opportunity to invest in a global leader in golf. The industry is currently experiencing high demand, increased participation with strong long-term opportunities around the world,” Jeong said.
“TaylorMade is an iconic brand with continued momentum across the key golf equipment categories and regions, especially the Korean and wider Asian markets. We are equally excited to work with CEO David Abeles and his exceptional senior management team to support continued growth and success.”
David Shapiro, the co-founder and co-managing Partner of KPS, was similarly positive in his remarks about the sale.
“TaylorMade demonstrates KPS’ ability to see value where others do not, to buy right and make businesses better. KPS recognised the value of the iconic TaylorMade brand, its cutting-edge product portfolio, the talent of its world-class management team and employees and the opportunity to align the company’s growth strategies with global market opportunities,” Shapiro said.
“We congratulate and thank CEO David Abeles, TaylorMade’s management team and the entire organisation for their tremendous dedication to the brand and company and their passion for the game of golf. The company is well positioned for continued growth and industry leadership and is poised for accelerated growth in the important Korean market as well as the rest of Asia under Centroid’s ownership.”