“Golfers who tee up Tour Soft are looking for soft feel and performance throughout the bag,” Titleist Golf Ball Marketing Vice President Jeremy Stone said.

“Every change we made to new Tour Soft gives players a better golf ball from tee to green.” 

Titleist's new Tour Soft features a new, large core that increases ball speed and distance off the tee while providing an incredible soft feel on every shot. The 1.608” diameter of Tour Soft’s core makes it the largest ionomer-covered core in the market.

Engineered over Tour Soft’s core is its thin FusaBlend cover which has been reformulated to increase spin and control into and around the greens. Fusablend is a Titleist proprietary combination of ionomers and softening polymers used to create a cover material with spin performance and feel that is unmatched among other ionomer covers.

“The core is the engine of the golf ball, and that’s where a ball gets its speed,”, Titleist Golf Ball R&D Vice President Mike Madson said.

“What makes new Tour Soft unique is the size of its core, which gives the ball even more of its fastest material and allows for exceptional speed in the long game. Then when you get into your scoring clubs, Tour Soft’s Fusablend cover over that large core gives golfers the spin needed to hit it closer to the hole.”

The unique size of Tour Soft’s core has only become achievable through continued innovations to the manufacturing processes at Titleist Ball Plant 2, located in North Dartmouth, Massachusetts.

“Manufacturing a 1.608 core is not an easy task, but the advantages it delivers to golfers in on-course performance is tremendous,” Madson said. “We’re only able to produce a core that large because of our manufacturing expertise. We have total control over all our processes, which allows us to make the advancements needed to create a core at that size that performs the same from ball to ball and dozen to dozen.”

Across the entire Titleist golf ball family, each golf ball model has its own unique dimple pattern to optimize aerodynamics and flight for its respective construction. Tour Soft golf balls feature a 346 quad dipyramid dimple pattern, resulting in extremely efficient aerodynamics for optimized flight and distance.

New Tour Soft golf balls will be offered in white, high optic yellow and green and will be available in golf shops across Australia from February 3.

The new TruFeel, the next generation of Titleist’s softest golf ball, is designed to provide long distance and increased greenside spin and control – with an ultra-soft feel on every shot.

New to TruFeel is a thicker, softer 3.0 TruFlex cover that increases greenside spin, while working in combination with a new, reformulated TruTouch core to provide long distance with Titleist’s softest feel.

Across the entire Titleist family, each ball model has its own unique dimple pattern to optimise aerodynamics and flight for its respective construction. TruFeel’s 376 tetrahedral dimple pattern delivers the penetrating flight and total distance that TruFeel players count on.

“With new TruFeel, our goal was to keep what people love about the product and deliver even more performance in the short game,” Madson said.

“That softer, thicker cover is going to give golfers a little more greenside spin and performance. The reformulated core gives players long distance and soft feel. And with TruFeel being a Titleist product, it gets the same focus and attention from a manufacturing standpoint as every other ball in our line-up. TruFeel enjoy a loyal following because of its quality, consistency and continuous improvement.”

New TruFeel golf balls will be offered in white (available in golf shops across Australia from February 3), yellow (March 2) and Matte red (June 1).

SRP: $59.95 (Tour Soft, per dozen); $39.95 (TruFeel, per dozen).

For more information, visit www.titleist.com.au