Set across Victoria’s most prestigious destinations and anchored in the brand’s hallmark values of craftsmanship, performance and hospitality, the event delivered an unforgettable journey that showcased what it truly means to be part of the Lexus Encore Owner Benefits Program.

 

Across the five days, guests played three of Victoria’s finest golf courses -  St Andrews Beach, Metropolitan and, the highlight of the week, the world-renowned Royal Melbourne, where immaculate fairways, tournament-level challenge and a sense of occasion created a golfing experience for our members following the Australian Open. Personalised coaching under authentic tournament conditions allowed members to deepen their connection to the game, refine their skills and enjoy rare behind-the-scenes access usually reserved for professionals.

The premium touches extended far beyond the fairway. Guests stayed at Sheraton Melbourne Hotel, a sanctuary of refined comfort, and dined at Florentino, where an exclusive evening captured the craftsmanship and artistry that defines the Lexus approach to hospitality. Throughout the experience, Encore members enjoyed thoughtful amenities, bespoke gifts and seamless service, ensuring every moment felt considered and elevated.

A highlight of the week was the presence of Lexus ambassador Dimi Papadatos, who shared his insights and stories from inside the world of elite golf while joining our members out on the Royal Melbourne Composite Course.

 

Everything was effortlessly taken care of for our members, who played three of Australia’s top golf courses, and experienced one of the biggest Australian Opens ever from the comfort of a corporate marquee. Each day, they were chauffeured in style to the courses and the AO, with private Lexus airport transfers and pre-arranged five-star accommodation ensuring a seamless experience. The Lexus touch extended to thoughtful gifts, including branded shirts, caps, golf balls, sun sleeves, and tees, culminating in a private FootJoy shoe fitting, where each member received a complimentary pair of shoes; a perfect finishing touch of surprise and delight.

The Australian Open program was a powerful expression of how Lexus Encore goes far beyond driving, connecting owners with the passions they love most through access to world-class golf, elevated dining, exquisite accommodation and curated cultural moments. It reflected the brand’s commitment to creating experiences that feel personal, crafted and truly memorable.

 

That same philosophy carries through the broader Lexus Encore program, which rewards ownership with an array of thoughtful lifestyle privileges. Members enjoy the convenience of Lexus On Demand, which allows them to borrow various Lexus vehicles for special occasions or leisurely escapes. 

Valet Parking for Encore Platinum and Encore Elevate members turns every city visit into an effortless experience, while access to more than 800 airport lounges brings calm and comfort to global travel.

Partnerships with Australia’s most luxurious hotels, including Jackalope Mornington Peninsula, Raes on Wategos, Como The Treasury, Sofitel Adelaide and Sofitel Gold Coast Broadbeach, provide premium perks such as complimentary late check-outs. Exclusive dining benefits at celebrated restaurants nationwide further elevate everyday moments into something extraordinary.

Together, these benefits position Lexus Encore as a lifestyle program designed to enrich every moment - on the green, on the road, at the table and everywhere in between.

For more details, contact your local Lexus dealer or visit https://www.lexus.com.au/owners/benefits.

 

1  Lexus Encore Member Benefits apply to all eligible new and demonstrator Lexus vehicles, for a 36-month period from the date Encore is first activated by the Dealership. Inclusions may change. Subject to availability. For full T&Cs and eligible models, see your Lexus Dealer or lexus.com.au/encore.
2 Lexus on Demand as part of Encore Member Benefits applies for a [1 year/3 year] period with a varying number of redemptions depending on the type of Encore Membership. Vehicles may vary depending on location and availability. For full T&C's, details & eligibility requirements see your Lexus Dealer or lexus.com.au/Encore.