There is nothing quite like the feeling of a well-hit drive. The sound at impact, the ball taking a high and straight flight, the confidence boost of knocking it well past your playing partners.
Named for ‘Shape in Motion’, the new TaylorMade SIM driver takes advantage of unconventional geometry to offer increased speed and forgiveness.
Built using a number of shape-inspired innovations, the SIM driver is designed to maximise swing speed in the last metre of the downswing, known as the speed generation zone.
Designed with a raised crown and sole to improve aerodynamics and would typically result in a less than ideal higher CG, the SIM driver, which is complimented by the more forgiving SIM Max and draw-biased SIM Max•D, features an ‘Inertia Generator’ to counteract the typical tradeoff required in modern driver design.
The Inertia Generator includes a heavy steel weight positioned low and back on the head to move the CG lower and raise MOI that is made possible through the refinement of TaylorMade’s carbon material that is used in the sole and crown to save weight.
In addition to the new technologies used in the SIM driver, TaylorMade has once again incorporated the ‘Speed Injected Twist Face’ it unveiled in 2019, with curvature designed to fight the common mis-hits produced by off-centre strikes and variable amounts of resin injected into the face to tune each head for maximum distance within the Rules of Golf.
A two-year mission dubbed “Titleist Speed Project” led to the development of the company’s TS drivers.
The mission was to achieve greater speed from every component of the new models.
Designed specifically to produce faster ball speed with higher launch, lower spin and increased MOI, the TS2 – released alongside the lower-launching and more adjustable TS3 – is built for straight speed.
Featuring an adjustable swingweight as well as loft and face angle, the TS2 is constructed using the ‘Titleist Speed Chassis’, a speed driven design with four key areas of innovation.
Twenty percent thinner than the previous 917, the ultra-thin titanium crown saves weight, a six gram lighter face is thinner and the fastest in company history to produce more ball speed, a more aerodynamic shape reduces drag, while optimised weight distribution results in higher launch angles and significant gains in MOI to add forgiveness to speed.
Utilising a modern shape, the TS2 offers maximum forgiveness across the face and was the driver of choice for Cameron Smith on his way to victory at the Sony Open on the PGA Tour earlier this year.
Expanding the TS series of drivers to four models designed to cater to all varieties of golfers, Titleist’s TS1 is built for moderate swing speed players looking for greater distance powered by the Titleist Speed Chassis.
Featuring a remarkably light overall weight of just 275 grams, the TS1 utilises lightweight shafts and grips and is aimed at golfers with a swing speed around 85mph.
Weight was precisely trimmed from the design of the TS1 to ensure that slower swing speed players received the benefits of the other TS drivers without sacrificing key performance characteristics like MOI and adjustability.
Launching higher and with optimised spin to maximise carry distance thanks to a deep CG placement, the TS1 also contains a slight draw bias for more distance and accuracy for players who struggle to square the clubface consistently.
XXIO has a long-standing reputation for producing lightweight golf equipment to benefit moderate swing speed players. The new Eleven driver continues this tradition of fast, forgiving, and easy-to-swing golf clubs.
Available in men’s and ladies, the Eleven driver incorporates XXIO’s new ‘Weight Plus technology’ that utilises brass and rubber weights in the butt of the shaft to act as a lever and raise the balance point of the club to assist players with the effort required to swing to the top of the backswing and return to impact with maximum power.
To accommodate an extremely thin sole of just 45mm, the XXIO Eleven features a ‘Star Frame’ rib structure inside the driver head that allows for weight to be redistributed for greater forgiveness and higher launch.
Working together to create increased distance, a uniquely shaped weight pad in the sole of the new model creates room for a larger cup face that provides faster ball speeds on both centre strikes and mis-hits.
Built on the same ideals of lightweight and high balance points, the new XXIO X driver aims to bring the benefits of these design principles to more accomplished golfers.
Engineered for golfers who have typically used “player’s” models but have started to loose distance, the X driver features Weight Plus technology like the Eleven driver, as well as the same normalised cup face for increased ball speed across a larger area of the face and ‘Cannon Sole’ weight pad.
The standout technology of the X model that will appeal to better players with preferences for certain sound and feel at impact is the carbon fibre sole that not only allows for more weight to be saved and then be redistributed but also produces a more muted feel.