saudi pif

Cleary: Koepka's gone, Reed's gone, Elvis and the kids are in the building. Why LIV's laughing

Cleary: Koepka's gone, Reed's gone, Elvis and the kids are in the building. Why LIV's laughing

Brooks Koepka and Patrick Reed have left the LIV Golf league, while Bryson DeChambeau is playing his chips in a half-billion dollar power play. And the demise of LIV Golf has been prophesised again. And yet, LIV continues to invest - in youth, in a world tour, in itself - giving no indication of going anywhere, writes Matt Cleary. 11 Feb 2026
What's going on between LIV Golf and the PGA Tour? This...

What's going on between LIV Golf and the PGA Tour? This...

Within two minutes of being outed as golf magazine writer, the question will inevitably come: what’s going on between LIV and the PGA Tour? And my answer always is ... 13 Aug 2025
Cleary: "Maybe more is more": How established tours trump LIV Golf

Cleary: "Maybe more is more": How established tours trump LIV Golf

Despite a motherlode of publicity in the popular, social and anti-social media - not to mention an estimated $US5 billion in seed money from Saudi Arabia - LIV Golf's TV ratings reflect that it hasn't shaken its "exhibition" tag, reckons Matt Cleary (and LIV Golf insiders). 7 May 2025
CLEARY: Zed's dead but LIV lives, one year on from predicted doom

CLEARY: Zed's dead but LIV lives, one year on from predicted doom

Unlike Zed who is dead, LIV Golf is still kicking and Greg Norman remains chief executive despite a proposal that he be "terminated”. 27 Jul 2024

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