Sustainable and environmentally friendly products are more popular than ever. And TRUE Linkswear is doing its part to incorporate the category in their line-up, exemplified by the new Eco Knit.
Made from recycled post-consumer plastics repurposed into a polyester yarn, the knitted upper of the new model follows the company’s decision to move towards greater sustainability. Highlighted by no longer using traditional shoe boxes with new purchases, that are instead packaged in high-quality and reusable shoe bags beginning in 2019.
“The shoe bags are a great initiative,” says TRUE Linkswear Australian distributor Sam Boden from Jack Oliver Golf. “While they’re a bit more challenging to warehouse than stackable boxes, there’s less wastage and our customers get a fantastic bag to either keep their shoes in, or use for any number of other things. We’re following TRUE’s lead wherever we can, including using home compostable mailing satchels for all of our products.”
Launched at the PGA Merchandise show in America earlier this year, the Eco Knit, which is ultra-lightweight, breathable and extremely versatile thanks to its “everyday tread” on the sole, is available now in Australia via Jack Oliver Golf’s website (www.jackolivergolf.com.au).
“We’re literally taking the water bottles and plastic goods that end up in our ocean and turning them into shoes,” TRUE Founder and President, Jason Moore said. “It sounds like magic, but really it’s just a practical way to make high quality, durable shoes in a sustainable way.”
“When we learned about new sustainable manufacturing techniques that will allow our backyard, and the planet itself, to stay in more pristine shape, we instantly knew we wanted to be a part of the movement. Sustainable manufacturing in footwear is not common practice. In fact, it’s going to take a huge shift in thinking to start making a difference. The type of momentum shift that we’re hoping the Eco Knit will help inspire.”
The Eco Knit is offered in three colours, Obsidian, Tropical Blue and Stone Grey.
To find out more and to purchase, visit www.jackolivergolf.com.au