The new range, which includes SIM, SIM Max and SIM Max•D drivers and fairways as well as SIM Max Rescue, incorporate a range of proven technologies and all new concepts and materials for the company.

Deriving its name from Shape in Motion, the SIM drivers utilise “shape-inspired innovations” that work together to improve forgiveness, aerodynamics, clubhead speed and launch conditions, with a particular focus placed on the drivers’ performance in the last three feet of the golf swing before impact. An area where the greatest increase in clubhead speed and power generation takes place.

Featuring a raised sole and crown to improve the new models’ aerodynamic performance, SIM drivers incorporate what the company labels an ‘Inertia Generator’ low and back to counteract the typical raising of the centre of gravity (CG) caused when improving aerodynamics. The inertia generator including a heavy steel weight at the back of the clubhead to lower the CG and increase moment of inertia (MOI) for forgiveness, while also being precisely placed to match airflow during the downswing to further enhance clubhead speed.

To allow the company’s engineers to create the new inertia generator, the carbon composite technology used in TaylorMade’s drivers for many years has been further refined, the lightweight material making up much of the crown and sole, allowing for saved weight to be redistributed optimally. The material also part of the ultra-light weight chromium carbon crown, which features a white topline that assists with alignment through its contrast with the black clubface.

“The history of driver design has been about prioritizing trade-offs. You could have great launch conditions, but poor forgiveness. You could have great forgiveness, but at the sacrifice of distance. You could have an aerodynamic shape, but with less than optimal launch conditions. But through the use of multi-material technology, we’ve developed a new shape that optimises performance in all three areas. It’s forgiving, fast and promotes the ideal launch conditions,” TaylorMade’s Senior Director of Product Creation Tomo Bystedt said.

Marking the second iteration of TaylorMade’s ‘Speed Injected Twist Face’, the ultra-thin titanium face of the SIM drivers utilise the technology that raises ball speeds across the entire face and pushes performance closer to the legal limit, with each head inspected, a proprietary algorithm applied then injected with a precise amount of resin to ensure each SIM driver head is as fast as each other.

An adjustable loft sleeve allows ball flight and face angle customisation in all three models, while the SIM driver also features a sliding weight allowing for 20 yards of draw and fade bias.

The SIM Max has an eight percent larger face than the standard model and is designed to offer maximum forgiveness and a higher launch, while the SIM Max•D incorporates an even larger face again, heel side weighting and a specially designed topline masking to help golfers who fight a fade.

Featuring a similar ‘Twist Face’ design while also incorporating TaylorMade’s ‘Speed Pocket’ technology that helps increase ball speeds across the face and improve forgiveness on low strikes, the SIM, SIM Max and SIM Max•D fairways also see the reintroduction of the company’s popular ‘V Steel’ sole.

Engineered for improved turf interaction, the V Steel sole has been refined, raising the heel and toe away from the ground and working with a more rounded leading edge to reduce friction and increase clubhead and ball speeds.

Combining lightweight carbon, a new ‘ZATECH’ titanium face and an 80 gram steel sole weight, the SIM fairway features an extremely strong face and is designed for maximum distance.

The SIM Max and SIM Max•D fairways are larger in size, with both models offering higher launch angles and more forgiveness, with a face made from a C300 material.

“For many golfers V Steel will trigger memories of an iconic product we released more than a decade ago,” Bystedt said. “As we reviewed the research used to develop the original technology, we discovered a massive benefit to having a fairway metal with significantly less turf drag through impact. By pairing V Steel with our technologically advanced materials, we’ve created fairways that are extremely playable, forgiving and provide explosive distance.”

Incorporating V Steel technology in a rescue for the first time, the SIM Max rescue utilises the same face material as the fairways of the same name, while Twist Face and Speed Pocket technologies improve forgiveness and distance, and a refined shape delivers more confidence at address.

RRP: $899 (SIM driver); $829 (SIM Max and SIM Max•D drivers); $659 (SIM fairway); $489 (SIM Max and SIM Max•D fairways); $389 (SIM Max rescues).

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