Pegasystems Inc. (NASDAQ: PEGA), the software company that crushes business complexity, today announced the launch of its brand ambassador program to raise awareness for how Pega helps its clients solve some of the world’s biggest business challenges.
Pega’s inaugural brand ambassadors – pro golfers Marc Leishman and Mel Reid – are featuring the Pega logo prominently on their attire during golf tournaments. As part of Pega’s first pro-sports sponsorships, these athletes were selected due to their alignment with Pega values, including leadership in their sport as well as their communities.
Mel Reid, an English golfer who joined the LPGA Tour in 2017 after winning six times on the Ladies European Tour following her debut as rookie of the year in 2008, took home her first tour win in October and is currently ranked No.33 in the world. She is an advocate for LGBTQIA+ rights in sports, and will be wearing Pega’s Pride logo throughout LGBT Pride month in June – marking one of the first times a Pride logo has ever been used in professional golf.
Reid is currently a pro ambassador for Athlete Ally, an organisation educating athletic communities at all levels to understand obstacles to inclusion for LGBTQ people and how to build inclusive communities. Inclusivity is a core value Pega believes fosters creativity and innovation, which is critical to success in business, sports, and life, and aligns directly with Reid’s commitment to and advocacy for the LGBTQIA+ community.
“Whether you’re on the links or in an office, we’re all looking to master productivity and performance,” Reid said. “As a partner with Pega, I’m thrilled to align with a company that will help me achieve my personal goals, and inspire businesspeople to reach theirs. I look forward to wearing the Pega Pride logo on the course and am grateful for the opportunity to work with a sponsor that enabled me to do so.”
"I’m excited to represent an organisation like Pega that helps businesses simplify their approach and drive real results. I look forward to carrying the Pega name across golf courses around the world." – Marc Leishman
Marc Leishman, an Australian on the PGA Tour, was Rookie of the Year in 2009 and is currently ranked No.40 on the Official World Golf Ranking and No. 34 in FedExCup rankings. He has won six PGA Tour tournaments, including last month’s Zurich Classic, and finished fifth in this year’s Masters.
Consistent with Pega’s dedication to global charitable efforts, Leishman helped establish the Begin Again Foundation. The foundation aims to save lives through sepsis and toxic shock syndrome education and awareness, provide financial assistance to survivors and families, and support communities during times of crisis.
“Anyone who’s been on a golf course knows that less complexity in your swing equals better performance,” Leishman said. “That’s why I’m excited to represent an organisation like Pega that helps businesses simplify their approach and drive real results. I look forward to carrying the Pega name across golf courses around the world.”
The Pega Brand Ambassador program is part of a broader effort to raise awareness for how Pega helps cut through complexity to help organizations succeed in getting work done. With Pega, brands can work smarter, stronger, faster, simpler, and better to do things they never thought possible.