The campaign, titled TIME TO PLAY, will run across social media, online and print channels, focusing on what Motocaddy describes as one of the biggest challenges facing modern golfers: finding enough time to play.

Built around the anticipation, preparation and enjoyment that accompanies a round of golf, the campaign highlights how golfers value the limited time they spend on the course and the role equipment can play in enhancing that experience.

"Golf has always been way more than just shooting the best score," said Emma Thom, E-Commerce and Marketing Coordinator at Motocaddy Australia.

"In today's world, golf provides one of very few opportunities to completely switch off and we wanted to create a campaign that truly celebrates these moments, while recognising just how valuable time really is.

"'TIME TO PLAY' speaks to the golfer who values their spare time and wants to make the most of every second on the golf course. Motocaddy is dedicated to supporting these players by enhancing the walking golf experience from the first tee to the last green, and we're thrilled to showcase this message in our first major brand campaign in Australia."

Filmed at Sydney's St Michael's Golf Club, the campaign captures a series of familiar golfing moments, from the early morning drive to the course and pre-round anticipation to the nerves of the opening tee shot and the enjoyment of spending time with friends on the fairways.

The production features Motocaddy Brand Ambassador Portia Hill, PGA Professional Oliver Gebert, club golfer Andrew Mendes and junior golfer Sofia, representing players at different stages of their golfing journey.

According to the company, the campaign reflects Motocaddy's commitment to making golf accessible to a broad range of players while reinforcing the benefits of walking the course.

The launch comes as the electric buggy category continues to grow in Australia, with more golfers choosing to walk and utilise motorised equipment as participation numbers remain strong across the country.

Motocaddy launched direct-to-consumer operations in Australia in 2025 and has continued to expand its presence locally through both product launches and brand initiatives.

The TIME TO PLAY campaign is available to view through Motocaddy's website and social media channels, with behind-the-scenes content also released across the brand's digital platforms.

For more information about Motocaddy products, including electric buggies, push buggies, golf bags, batteries and accessories, please visit www.motocaddy.com.au and follow @MotocaddyAustralia across social media platforms.