The reason is the PGA Expo and Golf Business Forum held over Wednesday and Thursday where members of the industry gathered to learn, connect and help send golf on its best possible path into the future around Australia.

Offering a chance to make their way around a showroom where all the names you know and some you might not have heard of yet were displaying their wares will help ensure the best products and offerings are making it to golfers around the country. Including but not limited to, golf clubs and equipment, driving range and golf course solutions, carts and buggies, clothing and even Shanx Mini Golf showcasing the benefits for clubs looking to diversify their offering.

Beyond the showroom were regular sessions held by experts across every element of the golf industry to create learning opportunities be it to improve lessons from professionals via the knowledge of Collin Morikawa’s long-time coach Rick Sessinghaus or insights from the biggest golf market in America from the likes of PGA of America head Suzy Whaley.

There were also sessions on tourism, technology, customer experience and more, all of which helped create a buzzing atmosphere among the more than 500 attendees who were all keen to head back to their varied and far flung roles inspired to spread the word of golf.

As part of the convention, the heads of the organisations that run the game in this country spoke and answered questions on the Australian Golf Strategy and industry in general.

The interaction and back and forth with Gavin Kirkman of the PGA of Australia, James Sutherland of Golf Australia and Karen Lunn of the WPGA Tour of Australia and new Australian Golf Industry Council chair, bringing industry members up to speed.

And likely exceptionally beneficial for the leaders of golf in this country as well as they work towards “Shaping the future of Australian Golf” the event’s catchcry.