Footjoy alters its D.N.A

FootJoy’s D.N.A. golf shoes originally launched in 2014, instantly receiving high-praise from golfers of all abilities, from social players to PGA Tour winners.

Through feedback collected from the world’s best players on the D.N.A line, FootJoy has developed the new D.N.A Helix, which the company describes as “developed from the ground up”.

“While it was certainly a challenge to improve upon a shoe as successful as D.N.A., the continued dialog we have with our Tour staff revealed there was an opportunity to improve the overall performance of the category,” Senior Product Manager Keith Duffy said.

With the aim of maintaining the combination of flexibility and comfort that made the original D.N.A so popular whilst improving stability particularly in the heel area, the company employed a more flexible NitroThin 3.0 TPU (thermoplastic polyurethane) outsole as the base for the new D.N.A Helix, which is 23 percent lighter than the previous outsole thanks in part to strategic cut-outs.

A new FTF (Fine Tuned Foam) fit-bed – designed for increased lateral stability – and a 3D FoamCollar, which locks player’s feet in place, further enhance the overall stability of the new D.N.A Helix helping to make it 38 percent more stable than its predecessor.

The combination of Premium Chromoskin leather by Pittards and Low Profile Pulsar spikes from SoftSpikes have seen the new D.N.A Helix already become a Tour Favourite.

“I’ve worn every version of D.N.A and this is by far the best for me,” PGA Tour winner Scott Stallings said. “The additional support they built in, especially laterally as I move back and through the ball, is fantastic.”