The newest incarnation of the Launcher name will include Launcher HB driver, fairway wood, hybrid and iron models all incorporating a redesigned version of the company’s HiBore crown in addition to the Launcher CBX irons, which utilise many of the wedge technologies Cleveland is famous for combined with a forgiving cavity back design.

“When we looked into the woods and irons markets we saw a major disconnect,” said Cleveland Golf Marketing Director Brian Schielke when introducing the latest clubs bearing the Launcher name.

“Prices are increasing dramatically while golfers aren’t seeing significant performance gains. So we set out to create new woods and irons with true performance benefits that are obvious the moment a golfer swings one of these clubs.”

While acknowledging that adjustability in drivers is a nice feature for some players Schielke identified the weight required to make a driver adjustable as causing a “major tradeoff in performance”. The Launcher HB bucks the adjustability trend, instead featuring a lightweight hosel and weight positioned low and deep in the head to deliver an extremely forgiving and long driver.

The hollow body Launcher HB irons improve upon Cleveland’s past hybrid-like irons that proved extremely popular with players thanks to high launch and forgiveness. A high-strength steel face increases distance across the entire clubface while the progressive design delivers more hybrid-like long irons and iron-like short irons in regards to both shape and performance.

Cleveland’s Launcher woods and irons will be available in both men’s and women’s and are set to launch in Australia in October.