It is far from a done deal just yet, but the merger at the top of men’s elite golf will hopefully lead to a respite from all the internal hostilities in the game.
Doesn’t that sound nice?
Just don’t get too excited that golfers will leave arguing amongst themselves in the past though.
That very thing, for a rare time in the past 18 months not involving the ‘LIV’ word, took place over the weekend when one of the biggest stars in the world took to The Old Course and the St Andrews Links Trust understandably tweeted about it.
The good PR was sure to be worth the time to grab a few photos and post the tweet of Scottish singer Lewis Capaldi out playing the most famous course in the world with some friends before his appearance at Glastonbury on the weekend.
But remember, this is golf.
Dressed in a long sleeve shirt, athletic shorts and trainers, the comments were full of anticipated snipes about dress code, disrespecting the game and even if he had the necessary handicap to be allowed on the course.
Then, of course, there were the comments about the fact Capaldi probably didn’t have to enter the ballot, or line up in the wee hours of the morning to get a tee time.
Great to welcome Lewis Capaldi to the Home of Golf this week
— St Andrews Links (@TheHomeofGolf) June 24, 2023
We Wish You The Best for Glastonbury tonight! #TheHomeofGolf #LewisCapaldi #glastonbury #glastonbury2023 pic.twitter.com/geKv5Df0XK
Without homing in too much on the age old dress code debate, as many of the counter point commenters mentioned, The Old Course is in fact a public course, and while it does indeed have a dress code, the chart topper was hardly breaking it.
“Golfers should wear attire appropriate to the sport and clothing should not be scruffy or torn. The dress code in the clubhouses is smart/casual,” the St Andrews Links website says of what needs to be worn.
Private clubs have more strict dress codes and if you want to visit one, as much as you might not like it, there is no other option. But public golf is a different beast and despite the stature of the course, that seems to be lost on a lot of people who seem more concerned with keeping golf a closed shop than the amazing opportunity Capaldi’s hit offers.
Some readers might not know who he is or heard one of his songs (for reference Someone You Loved has been listened to on Spotify 2,843,820,493 times) but his popularity is immense. Particularly with markets where golf needs more uptake … young people and women.
Just like former One Directioner Niall Horan, Capaldi can help the game of golf by simply enjoying it, which he seemingly does. An endorsement like that does wonders for anything these kinds of celebrities take an interest in or endorse.
"If they, and their followers (Capaldi’s got 6.9 million of them on Instagram alone), are discouraged by online commentary that confirms golfing stereotypes, then what chance does golf have?"
By way of example, Capaldi suffers from Tourette’s Syndrome, and his Glastonbury appearance that night saw him struggle through periods of not being able to sing, the crowd jumping in and creating a beautiful moment.
Being open about his condition has drastically increased awareness of Tourette’s and its many forms because of who Capaldi is, that’s the power of stardom.
Capaldi will take some time away from his job after that performance, and perhaps he will indulge his golf game a little more, something that, as in Australia, is constantly under threat from certain corners.
Michael McEwan of Scottish publication Bunkered recently wrote brilliantly in response to the latest hit piece on golf in the UK suggesting golf courses be taken back for other purpose. The column to which he was responding of course hitting the old classic notes of dress code and elitism.
If the likes of Capaldi, Horan, Gareth Bale and so many more are playing golf, those arguments will become less tenable because the game will achieve wider appeal.
But if they, and their followers (Capaldi’s got 6.9 million of them on Instagram alone), are discouraged by online commentary that confirms golfing stereotypes, then what chance does golf have?
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