Baggage carousels are ensconced in LIV Golf logos and promotional slogans like “Golf but louder”. And once you arrive on the ground at The Grange Golf Club, host venue to the Saudi backed league this week, it is hard not to be impressed.

No expense appears to have been spared when it comes to infrastructure, with the closed to the public Wednesday practice day allowing this reporter a fairly unrestricted roam around the property beyond the expansive media centre.

It’s not louder yet, but given the setup, plans and stories of ticket sales, it is certainly shaping to be.

There is a fan zone is in the final stages of construction with food and beverage as far as the eye can see, while the “party” 12th hole has been the talk of the tournament so far and a concert area where Aussie DJ Fisher will play later this week is unlike anything Australian golf has seen before.

By the by, Fisher may be the first ever act to go from playing the famous Coachella music festival in California to Adelaide, let alone playing a golf tournament as his next gig.

Even Adelaide Airport is decked out in LIV paraphernalia. PHOTO: Jimmy Emanuel.

Similarly, the likes of Cam Smith, Phil Mickelson, Brooks Koepka and co have gone from golf’s version of the biggest show on the planet, The Masters, to Adelaide and are what the golf purists will judge the success of this week.

Whether the golf they dish up is entertaining, and unlike anything seen before at an Australian Open or PGA, or Presidents Cup for that matter, is a point of interest for many. Yet others will be more focused on the entertainment aspect of the event itself beyond the golf.

That is an area where the Adelaide event already looks to be headed for the biggest success in the LIV Golf League’s young history, with tickets reportedly selling out quickly, more added and snapped up. And even the extra measure of opening the pro-am day on Thursday to the public with thousands of tickets sold.

Even for those coming to The Grange perhaps to get more glimpses of Fisher the famous DJ than Cam Smith the famous fisherman, the golf has to play a role.

It is a golf tournament after all, although there is distinctly more relaxed atmosphere that comes with the LIV Golf set.

Teams headed out for practice rounds together from the driving range where music blares over loud speakers.

In the 4 Aces group, Pat Perez had Kygo pumping from a portable speaker as he and Dustin Johnson, Patrick Reed and Peter Uihlein got accustomed with the layout this week that will be one of the shortest LIV has played upon.

The players will head out to the tee for the shotgun start in lifesaving themed golf carts. PHOTO: Jimmy Emanuel.

Marc Leishman and Matt Jones were jovial in quick car park greetings, and even when Phil Mickelson turned down an interview request on the promise of one tomorrow it was done with a handshake and a friendly smile.

The players that faced the first press conference of the week did so in good spirits, the only time any smiles disappeared when Bryson DeChambeau bristled at a question regarding Sportswashing.

Brooks Koepka even in good spirits in his first appearance since his Sunday struggles at Augusta a little over a week ago.

Koepka’s admission that Wednesday afternoon was going to be his first look at the golf course despite arriving in Adelaide on the weekend, another example of the relaxed nature of the players ahead of an important week for their Tour.

Exactly how the week plays out is now in front of us, but all signs so far point to "Golf but louder" certainly ringing true in Adelaide. Just like it says when you touch down at the airport.