Rated as the most played iron on the PGA Tour for 16 of the last 17 years, including each of the last seven, Titleist has an established reputation when it comes to irons. The new T-Series refined and improved to enhance this, and further delineate between each model.

Fittings and orders of the four models – T100, T100•S, T200 and T300 – are available from August 26 in Australia, with the new T-Series irons already making their way into the bags of the world’s best players, including Jordan Spieth who has opted for the new T100, and T200 in his long irons at The Open like a number of players, including Adam Scott.

“The new T-Series irons represent another step forward in Titleist iron design and technology,” Vice President, Titleist Golf Club Marketing Josh Talge said. “With these new irons, across the board, every detail matters. They provide the best precision and performance in their respective iron category with stunning aesthetics and feel. Golfers don’t buy an iron ‘line’, they want specialization, and that’s what each of these models offer.”

Talge’s reference to an iron “line”, drills into the more clearly stated positions of each iron in the range and the unique design of each to appeal to a specific player.

The full range is designed with a premium placed on control and consistency, from “The modern Tour iron” T100 to “The ultimate game improvement iron” that is the T300. Each iron design utilising a denser version of tungsten in the mid- and long-irons than the previous models via an aerospace inspired brazing technique. The result, optimised centre of gravity (CG) placement and higher moment of inertia (MOI).

Crafted following feedback from players like Spieth, Cameron Smith and Jessica Korda, the T100 is the most played iron model on the PGA Tour and offers blade-like feel and control with inbuilt forgiveness.

Creating consistent distance and ball flight, as well as delivering improved feel, a continuous cradle construction creates a uniform hitting area throughout the set, while the fully forged, dual cavity design supports face construction.

But arguably the biggest change is via collaboration with one of Titleist’s other equipment categories.

The team from the Vokey Design wedge brand assisted in the creation of a new sole with variable bounce. The new sole containing less bounce in the heel and more in the toe for improved turf interaction and feel.

“The sole just glides through the ground so nicely. With the added bounce off the toe and the

reduced bounce in the heel similar to the wedges that we have on those grinds, it just allows for some consistency when you get a little bit off,” Spieth said. “The idea that you can be on uneven lies and have it kind of make up for that, and then if you get in the rough and have it not drag as much, but instead slide through just as easily, that’s where we see the improvement in these irons.

“I don’t understand why you’d play any other iron to be honest. I joke around, ‘I’m not good enough to play the blades,’ but in reality, I think we’re just being smarter. I think we’re just like, ‘Oh, we can actually hit every shot that a blade can hit.’ But that chance that we mishit them – which we’re going to mishit a few shots in a round, even in a great round, the idea that it does carry that bunker and you make birdie on a hole where someone has to get up and down for par – I mean, it could be the difference in a tournament.”

The T100•S is a rare category in the world of better players irons.

Bearing extreme similarities to the T100 in shape, feel and design, the S designates speed, with the T100•S specifically created to carry two degrees less loft per iron, while a ‘Muscle Channel’ further enhances ball speed, feel and stopping power, as well as saving weight.

The weight saved via the implementation of the Muscle Channel is then redistributed for an even lower CG delivering higher launch and more stability in the iron model designed for classic players iron looks and feel, combined with more distance.

“The uniqueness of the T100•S comes from the fact that we engineered the 2* stronger loft into the iron rather than just bend them. The reason for this is to keep the integrity of the sole and optimise its performance through the turf. That would be lost by simply bending a T100,” Director of Titleist Irons Development and Golf Club R&D Marni Ines said.

The beneficiary of the most significant change in the T-Series line, the T200 offers “distance help, without sacrificing looks, forged feel, trajectory or stopping power” according to the company.

A smaller head with less offset features streamlined ‘Max Impact Technology’ and 10 design patents to assume the mantle as Titleist’s most advanced iron.

Improved distance comes via a hollow body, multi-material design with a polymer core sitting behind a forged, high COR SUP-10 L-Face Insert for greater ball speed on off-centre hits.

A new muscle plate improves sound and feel, as well as saving weight to allow for the polymer core as past of Max Impact 2.0. The combination delivering consistent distance and forgiveness via high MOI in a more pleasing visual package to appeal to the golfer wanting technology without sacrificing appearance.

Also incorporating Max Impact 2.0, the T300 benefits from a 40 percent increase in Tungsten in the head compared to its predecessor for optimised CG and greater MOI.

New ‘Variable Face Thickness’ design is thinner where it needs to be to boost ball speed on mis-hits, while the high resilience polymer core also raises ball speeds in the mid-sized, cavity back iron.

“The T300 is the ultimate Titleist game improvement iron. It is for the golfer who wants high launch, long distance and forgiveness, and wants to see the technology they are using. This model utilises the Max Impact 2.0 technology which is featured in a sleek, clean package at address for which Titleist irons are known,” Talge said.

The standard shafts for each model have been specifically chosen to amplify the performance benefits of each head, while a range of shaft options are available through the fitting program of Titleist, which focuses on distance, dispersion and angle of descent.

SRP: $275 per iron w/ steel shafts & $300 per iron w/ graphite shafts (T100, T100•S & T200); $205 per iron w/ steel shafts & $230 per iron w/ graphite shafts (T300).

To find out more, visit www.titleist.com.au