Frustrated Australian golf fans could soon be able to watch entire live rounds of home-grown stars such as Jason Day and Adam Scott with broadcasters revealing future plans to introduce individual player coverage.
Last year, the PGA Tour handed over international multi-platform rights in a $2 billion partnership to media giants Discovery – who then launched Golf TV as its video streaming service for markets outside the US.
Golf TV executives believe the new platform is performing well in its eight markets but acknowledged the need to localise broadcasts.
Australian fans are able to watch golf's major tours live on Fox Sports as well as on Golf TV through personal devices.
But a major grievance for Australian fans waking up early to watch PGA Tour broadcasts has been a gross lack of airtime for Day, Scott, Marc Leishman and Cameron Smith – even when they are within range of the lead.
"I agree; it's a bummer for fans and it's something we can solve," president of Discovery Golf, Alex Kaplan, told AAP.
Golf TV's future plans are to capture every shot at PGA Tour events and have a bunker-style facility package of live footage for individual countries.
"The vision for us, which is a number of years away, is every shot, of every player, on every hole," Rick Anderson, the PGA Tour's chief media officer, said.
RIGHT: The PGA Tour wants to eventually present viewers with every shot, of every player, on every hole. PHOTO: Richard Heathcote/Getty Images.
But with PGA Tour fields ranging from 30 to 156 players, how Golf TV will capture every shot is yet to be determined.
"I want to be clear here ... I can't put an exact timeline on it, but we have identified the need to localise the viewing experience," Kaplan said.
"We're excited and Australia is a market we haven't even really touched yet."
"We're not going to put people and cameras on every hole; it's not feasible," Anderson said.
"But we've done some testing with robotic cameras that you can get in fixed locations and operate them from anywhere."
In the meantime, Golf TV plans to regularly package highlights of entire rounds for players, including Australians, in a bite-sized format.
"Right now, we can start to get speed rounds where you see the players that matter in Australia and watch it after the fact," Anderson said.
Former World No.1 Scott said the concept was the only way to properly engage golf fans in Australia.
"It's simple; watching every shot of every player absolutely has to be the future," he told AAP.
"It would absolutely boost golf in Australia.
"I say this respectfully but everyone back home says there is biased coverage of American players and that doesn't do wonders for golf globally.
"It would be wonderful if you could press a button and stream your favourite player."
- Evin Priest, Australian Associated Press