The company’s ‘Golf Ball R&D’ team is on site at TPC Summerlin to work with players on which of the prototype ball models best suits their game and preferences, while also collecting data and feedback from the world’s best players in one of the final steps of what the company calls its “rigorous two-year golf ball development cycle”.

Jordan Spieth gets a behind the scenes look at Titleist's golf ball manufacturing process. PHOTO: Supplied.

Having already collected the opinions of golfers selected from its ‘Team Titleist’ community on the prototypes of the Pro V1 and Pro V1x, the PGA Tour and the validation of the new models by the game’s top players is considered a crucial cog in development by Titleist in keeping with its brand promise of “innovation, performance, consistency and quality excellence”.

TPC Summerlin was also the location of the introduction of the original Pro V1 to the PGA Tour, with Billy Andrade securing the model’s first victory in its first week of competition.

For more information and to keep up to date with the new Pro V1 and Pro V1x, visit www.titleist.com.au or follow the brand on social media.