In summary

  • Tasmanian Premier Jeremy Rockliff unveiled the King Links rebrand this week as part of a multi-million-dollar upgrade.
  • The rebrand, featuring the King Crab as its new visual identity, precedes a 48-room lodge hotel opening on February 1, 2027.
  • Managing director Andrew Muir says the new name marks a milestone in the $38 million upgrade, with a new clubhouse and restaurant due in early 2028.

Ranked at No.18 on Golf Australia Magazine’s top 100 courses, the rebrand was unveiled this week by Tasmanian Premier, the Honourable Jeremy Rockliff MP as part of a multi-million-dollar upgrade.

Included in the rebrand is the King Crab established as King Links’ visual identity - both symbolic of the destination, provenance, course type, and natural beauty of King Island.

It also preceded the opening of a new 48-room lodge hotel on February 1, 2027.

 “This is an exciting project for King Island and will elevate Tasmania’s position as a leader on the international stage of golf,” Premier Rockliff said.

“The re-birth of this spectacular course as King Links, King Island represents the next chapter in our state’s world-class tourism story.”

 
 
 
 
 
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A post shared by King Links, King Island (@kinglinks.kingisland)

The managing director at King Links, Andrew Muir, said the new name was “just the beginning of what’s ahead”.

“King Links is a name that speaks to exactly what this place is: pure links golf, on King Island,” he said.

“Having the Premier here to unveil the sign is a proud moment for our team and for the island community, and it’s just the beginning of what’s ahead.

“The new brand captures what makes this place so special and is a significant milestone in the $38 million upgrade of this bucket-list destination, all of which wouldn’t be made possible without the wonderful support and shared vision of the Tasmanian Government.”

A new sign was also unveiled at King Links, built from weathered, reclaimed hardwood with every crack, knot and mark of weathering left in the timber, much like the coastline that shapes every round here.

Only five minutes from the King Island Airport, and less than an hour flight from both mainland Tasmania and Melbourne, the world-class resort, which was recently ranked 46 in the world’s Top 50 Bucketlist Golf Courses, is preparing for further significant upgrades with a new clubhouse and on-course restaurant set to open in early 2028.