With hybrids offering more draw bias than many elite players need, and higher lofted fairway woods launching extremely high and being less versatile, Callaway set out to combine the two. Thanks to feedback from its staff players, including 2021 PGA Championship winner Phil Mickelson, the company created the Apex UW.

“Using direct feedback from world-class pros like Phil Mickelson, we’ve created a multi-purpose club that better players can rely on from the tee, fairway, or rough,” the company said.

Considered a “go-to” club from any and every lie and situation, the Apex UW has been in play on Tour for a number of months as a prototype and creates distance through the use of a number of established Callaway technologies.

A loft specific ‘A.I. Designed Flash Face SS21’ boosts ball speed on off-centre hits and is forged from C300 Maraging Steel, a metal known for its strength and flexibility. The ‘Face Cup’ delivering distance and spin consistency across a greater area.

‘Jailbreak A.I. Velocity Blades’ create stiffness near the low part of the face, where hybrids are most commonly mis-hit, to boost forgiveness and distance, as well as producing a more uniform amount of spin on all strikes. The consistent flight and distance produce as a result the sort of performance characteristics that better players crave.

To deliver the performance expected of the Apex name, Callaway incorporated ‘MIM’D Tungsten Weighting’ in the head to neutralise the centre of gravity (CG) and create a high launch flight and greater stopping power through steeper landing angles.

Owning a shape befitting a club built for the best players in the world, the compact head offers workability, as well as 17 percent more consistent downrange dispersion according to the company.

Available around Australia from October 14, the Apex UW retails for $499.99 and comes standard with a Project X HZRDUS RDX Smoke shaft as standard.

For more information, visit www.callawaygolf.com.au