COBRA AMP CELL & AMP CELL PRO

What Cobra says:

Cobra introduces our AMP Cell driver featuring MyFly technology, allowing you to adjust your loft to maximise distance and manage your trajectory. What separates our six settings – 8.5º, 9.5º, 9.5ºD, 10.5º, 10.5ºD, 11.5º – of MyFly adjustability from the rest? SmartPad Technology delivers a square face at address, regardless of loft setting and with no additional adjustment needed. Advanced Material Placement and Cell Technology free up discretionary weight for a 12 percent larger E9 face shape, delivering faster ball speeds even on mis-hits. Throw in four flavourful colours and a stock Fujikura Fuel shaft and you’ve got Cobra attitude bundled with powerful technological forgiveness. Choice has never gone this far.

The AMP Cell Pro model has a 440cc head with a lower, more neutral centre of gravity position. To treat better players, we’ve also included AMP Cell and E9 Face Technology (because a little forgiveness goes a long way). Driven by an MRC Kurokage shaft, and available in two sweet Tour proven colours, you’ll be ‘going Pro’ in style.

Who plays it: Rickie Fowler (pictured), Jesper Parnevik, Johan Edfors, Lexi Thompson, Anna Nordqvist.

RRP: $349 (AMP Cell), $449 (AMP Cell Pro)