TESTED BY: Jimmy Emanuel, Golf Australia Deputy & Digital Editor.

​COST: C723: $249 per iron (graphite shafts); $229 (steel). E723: $199 (graphite); $179 (steel). 723 Pro: $229.

FIRST IMPRESSIONS: Getting a first in-hand look at these irons was interesting to fully grasp how different each model is and how the 723 range covers all golfers.

The Pro model was always going to be the most familiar and well-suited personally, and I liked the appearance behind the ball of a better player’s iron with a little more beef than I am used to.

The C723 is noticeably bigger and filled me with confidence at address, without being “too big”, while the E723 made it feel as though I couldn’t miss with its thicker topline, sole and face height.

Off the face all three had their own standout points, with the pro feeling the best of the trio and flying in a nice window, whereas the C723 felt powerful but still solid and had more speed off the face and the E723 took off like an iron or two more than my equivalent club … and higher.

HOW THEY PERFORMED: Continuing to put these irons through their paces, the variation in performance and target market kept becoming clearer and in line with how Tour Edge have identified the 723 Exotics line.

The C series is for competition players, while E is designed as extreme, pushing forgiveness and distance further. The Pro model clearly designed for better players.

C723 irons are exactly what you would expect from an iron in the middle of this family with help getting the ball up and forgiveness present, while distance is where they stand out.

This iron is for golfers who can hit their irons but want some more power with the strike, the C723 producing a penetrating flight with a solid feel off the face.

There is plenty of forgiveness built in too, making these the all-rounder iron of the group.

The E723 is certainly not lacking in distance, and personally the ability to hit close to the centre of the clubface with some regularity made these irons absolutely soar.

However, the most impressive elements of the most forgiving model is just that. Making strikes off the toe and heel, as well as lower and higher on the face, the accuracy dispersion was extremely impressive. So too the lack of distance loss when making an off-centre strike.

Feel is still maintained in these irons with one of the primary technologies, VIBCOR, and it is certainly not a clicky sensation.

The Pro model again doesn’t lack in power, but this is a model built more for precision, and it is a very workable option for ball flight needs.

The feel is the standout of the three from the forged head that is also CNC milled, while the look of the 723 Pro is fairly classic with a little more size to build some confidence and ensure that when you’re not hitting the ball your best you won’t be too harshly punished.

Overall, the 723 iron range is diverse enough to suit an exceptionally wide variety of players, as well as catering to the differing preferences of golfers.

Testing the two models you might fall between would be the best course of action with these, as you might just be surprised.

Tour Edge’s Exotics line has always been about premium components to achieve improved performance and the C723, E723 and 723 Pro all fit the bill perfectly.

TOUR EDGE SAYS: The C723 irons are an ultra-premium player’s distance iron loaded with technology like the revolutionary ‘VIBRCOR’ and Tour Edge’s breakthrough ‘Diamond Face VFT’ that gives these irons incredible power and feel.

A high-grade TPU injected into the hollow-body pocket to create a new speed inducing and feel-enhancing internal technology, VIBRCOR produces faster ball speed, dampens sound and shock at impact and creates perimeter weighting for maximum forgiveness and power.

Different diamond shapes of variable face thickness behind the face function as mini trampolines to create faster ball speeds and expand the sweet spot to outer areas of the face made from high-strength forged military-grade maraging steel.

The hollow-body Exotics C723 Iron features a 15 percent smaller clubhead with a shorter blade length and a thinner top line.

A one-piece high-strength steel body with a 360-degree undercut design featuring VIBCOR and Diamond Face VFT, the E723 construction lowers the centre of gravity (CG) to produce a higher launch and increased face flexing, ball speed and overall distance across the entire face. The multi-material electro-form cap now features carbon fibre for added perimeter weighting.

Extreme toe weighting elongates the sweet spot to achieve a higher moment of inertia (MOI) and strategic CG positioning right behind centre face and further optimises the sound and feel of the iron.

The 723 Pro is a forged cavity-back iron that came about via Tour feedback asking for player-shaped forgiveness.

Forged and CNC milled to precise tolerances, the 723 Pro features a slightly larger cavity design with weight shifted behind the centre of the face and to the lower portion of the head for maximum forgiveness while maintaining a thin top line and classic look at address.

Visit www.golfworks.com.au for more information about Tour Edge.