Like everything with LIV, that milestone in the new Tour’s existence was cause for plenty of parochial cheering, pile-ons and pondering in the golf world, with social media again the main location for the discourse.

Ratings from its debut on the CW Network in the US were shared and immediately queries as to how that compared with the viewership of the final year of the Honda sponsored Classic with a poor field were asked.

Those questions were answered a day or so later, with the established PGA Tour winning handsomely. Enter a chance for social media users to ask about the Saudi-funded League’s new app usage, or overseas TV like the surprise appearance of LIV on Channel 7’s 7 Plus in Australia.

All of this is of course fairly pointless discussion about ratings, which is a sample size comparing something that has been in existence with established channels for a long time against a new product on a channel that has never had golf before. And apparently some Americans weren’t even sure where to find.

This discussion is also exclusively occurring in the echo chamber that is golf.

"The idea that there was an appetite for more golf than the already existing oversaturation of the many Tours around the world and excessive number of events they played looks like it is increasingly untrue." - Jimmy Emanuel.

For all the talk that either side of modern professional golf’s battle is “growing the game” and all that other nonsense, the derision of LIV’s numbers or the evil PGA Tour TV giant rhetoric is not cutting through to a conversation beyond TV executives and golf fans.

This leads to the greater point that, personally, I believe will become clearer over time.

The idea that there was an appetite for more golf than the already existing oversaturation of the many Tours around the world and excessive number of events they played looks like it is increasingly untrue.

There is not enough interest in professional golf for the dilution of top talent across two “top Tours” with the ability for either, or both, to reach higher numbers than were already established.

Whatever side of the LIV vs PGA Tour battle you fall on, or if you’re agnostic in the whole thing, the main thing that is happening currently is that the majors will be further enhanced as the most important events. And the “growth” in the game is currently limited to the pockets of the top players, both those being paid up front by Saudi Arabia via Greg Norman and those now playing “designated” events on the PGA Tour for prizemoney that would have once represented a handy career.

The focus is currently on who will eventually “win” between LIV and the PGA Tour for many, yet what is becoming clearer is that golf as a whole is likely on track to be the biggest loser with fans not able to watch the best players in one place often enough. And pot shots from fan-to-fan and player-to-player hardly does anything to interest those who don’t already engage with the sport.